Turn chats into revenue with
Wati, instantly
Stop losing inbound leads to clunky web forms and slow follow-ups. Use Wati's unified inbox and Astra AI agents to capture, auto-qualify, and close high-intent prospects on Voice, WhatsApp, Instagram, SMS, RCS and Web
Official Meta Business Partner | Official Google Partner
Top-rated on G2 for Ease of Use

Loved and trusted by
16,000+ businesses worldwide · 190+ countries





Statistics
Together, we have achieved...
Higher response rate than traditional channels
Queries resolved without human involvement
ROI on conversational marketing campaigns
Reduction in CAC
You are paying for leads, lack of instant engagement is hurting ROI
You spend thousands on ads, SEO, and content to drive traffic. But the moment a prospect visits your website or DMs you on Instagram, the pipeline starts leaking.
Approximately 78% of customers buy from the company that responds to their inquiry first.
The result: high ad spend, low conversion. Leads click but drop off at forms. Prospects message but no one responds after hours. Your team juggles 5 tools across 10 client accounts.
High Ad Spend, Low Conversion
Leads click ads but drop off at landing pages. The handoff from interest to conversation is broken.
Manual Qualification Bottleneck
Your team spends time on unqualified leads because there's no automated way to score and route.
No After-Hours Coverage
Your audience is in different time zones and prefers different channels.
Reporting That Doesn't Connect
Campaign metrics live in one tool, conversation data in another. You can't prove ROI end-to-end.
Wati is your AI pipeline accelerator that Qualifies, nurtures, and closes
Wati turns every inbound touchpoint into a live conversation. Astra AI agents engage prospects the moment they reach out — qualifying them, answering their questions, and routing hot leads to your team with full context. No forms. No delays. No lost leads.
Capture Everywhere
Website chat, WhatsApp links, Instagram DMs, Click-to-WhatsApp ads, QR codes: every entry point feeds into one inbox.
Astra AI Qualifies Instantly
AI agents handle conversational qualification, gauge intent, and route qualified leads to your team in real time.
Unified Inbox
Every conversation, every touchpoint, every qualification detail: in one place. Your closers pick up exactly where AI left off.
Deliver outsized outcomes at every customer touchpoint
From campaign launch to conversion — every stage of the client engagement lifecycle, automated.
Lead Capture
Turn ad clicks into conversations, not form fills
Click-to-WhatsApp ads, Instagram DMs, website chat widgets, QR codes at events. Instead of pushing prospects to a form, Wati drops them into a live conversation with an AI agent ready to engage.
Outcome: Higher conversion from ad spend - upto 11x ROAS. Zero lead leakage from form abandonment.


Lead Qualification
Score and route leads without manual effort
AI agents on voice and text ask qualifying questions (budget, timeline, service need, role). High-intent leads are flagged and routed to your sales team with full context.
Outcome: Sales spend time only on hot prospects - 20% more SQLs. The rest are nurtured with AI agents.
Nurture and Close
Run multichannel campaigns from one dashboard
Hot, qualified leads transferred to your team to close and collaborate on with full context, sales pipeline management and AI+human analytics.
Outcome: Faster time-to-close - 4.3X higher conversions. Higher win rates. Your team focuses on closing, not chasing.


Always-On Support
Resolve faster without growing headcount
AI handles routine queries. Complex issues escalate with full context. AI-powered support and CX scores to measure performance.
Outcome: 24/7 coverage without 24/7 staffing. Faster resolution across time zones - 60% queries resolved by AI.
Reporting & Retention
Prove ROI and increase repeat sales
End-to-end analytics: campaign performance, conversation volume, response times, AI resolution rates, and CRM integration for full-funnel tracking.
Outcome: Clear ROI proof. Better performance metrics = better optimization. 4X reduction in CAC.

Unlock Conversational Marketing Channel for Your Clients
If you are a marketing agency, conversational marketing opens up a wide new world for you clients. Drive more awareness, nurture more leads, engage instantaneously and convert more with conversational marketing channels for your clients.
Become a PartnerBowaba

Digital agency with 100+ clients across the Middle East.
15%
Reduction in Cost Per Lead
20%
Increase in Sales-Qualified Leads
5X- 11X ROAS
Across Different Clients
4.3X
Higher Conversion Rate
“At Bowaba, we see conversational channels as a key driver of future digital growth, and our partnership with Wati plays an important role in making this vision a reality. With Wati’s robust automation tools and reliable infrastructure, we are able to help brands transform Click-to-WhatsApp campaigns into structured performance funnels that generate qualified leads and real revenue impact. Together, we are enabling businesses to move faster, engage customers more intelligently, and build scalable messaging-first growth strategies.”
- Maciej Galas, Founder, Bowaba
Everything You Need to Acquire and Engage Users at Scale
Multi-Channel Inbox
WhatsApp, SMS, RCS, Instagram, and web chat in one shared team inbox.
Click to Message Ads
Turn Facebook/Instagram/Google/TikTok ad clicks into conversations. Higher intent, lower CPL than forms.
No-Code Chatbot Builder
Drag-and-drop flows for FAQs, lead qualification, and appointment booking. No devs needed.
Multi-Channel Inbox
WhatsApp, SMS, RCS, Instagram, and web chat in one shared team inbox.
Click to Message Ads
Turn Facebook/Instagram/Google/TikTok ad clicks into conversations. Higher intent, lower CPL than forms.
No-Code Chatbot Builder
Drag-and-drop flows for FAQs, lead qualification, and appointment booking. No devs needed.
Multi-Channel Inbox
WhatsApp, SMS, RCS, Instagram, and web chat in one shared team inbox.
Multilingual Support
English, Spanish, Mandarin, Hindi, and more. AI detects language automatically.
No-Code Chatbot Builder
Drag-and-drop flows for FAQs, lead qualification, and appointment booking. No devs needed.
FAQ
Frequently Asked Questions
Find quick answers to common setup and usage questions.